Direct marketing is the fastest-growing advertising medium in Europe. Targetable, measurable and easily adaptable to local language and tastes, its benefits as a powerful marketing tool have been widely recognized. Yet businesses looking to use direct marketing as an export tool have, until now, had little research or information to guide them. "A Handbook of International Direct Marketing" fills this gap in the literature on the subject. The first half of the book gives a.
The Handbook of International Direct Marketing: The Essential Directory and Country-By-Country Guide to This Fast-Moving, Competitive Market ebook
The Handbook of International Direct Marketing: The Essential Directory and Country-By-Country Guide to This Fast-Moving, Competitive Market for free
The Handbook of International Direct Marketing: The Essential Directory and Country-By-Country Guide to This Fast-Moving, Competitive Market pdf free download
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